Wishlist functionality is among the most valuable services an e-commerce platform can offer. On one hand, it encourages customers to return by allowing them to bookmark products they find interesting. On the other hand, when users share their wishlists with friends and through social networks, it can significantly boost your product sales and promote your online business.
DISCOVER WHAT YOUR CUSTOMERS DESIRE AND BE READY TO MEET THEIR NEEDS
When we think of a “wishlist,” we typically envision a simple button that allows us to save products we’re interested in while browsing an e-commerce site, before making a purchase. However, a wishlist is much more than that.
Today, a wishlist has evolved into a potent marketing tool. Providing users with the ability to track their interests is helpful, but it’s only the tip of the iceberg. What truly sets you apart in terms of conversions and overall sales is the ability to share your own wishlist, even on social networks, generating indirect sales. Can you imagine the surge in sales you can generate during holidays and birthdays when loved ones and friends are searching for your customers’ wishlists to buy them gifts? Furthermore, you can send wishlists to the website administrator to request a custom quote for the listed products.
However, the most remarkable feature is all about you. From now on, you will have the freedom to examine your customers’ wishlists and gain insights into the most popular products in your store. What exactly does your average customer desire? What if you could offer a special discount for the purchase of their most desired product? By doing so, you can create tailored promotions and discounts to engage customers and encourage them to purchase their preferred items.
FREE VERSION FEATURES
- Choose your wishlist page
- Select where to display the “add to wishlist” shortcode
- Customize the columns displayed in the wishlist table
- Display the “Add to Cart” button in the wishlist table
- Show the date when a product was added to the wishlist (for logged-in users only)
- Remove items from the wishlist once they are added to the cart
- Redirect to the checkout page when adding items to the cart
- Share wishlists on social media (for logged-in users only)
- Fully customize colors and styles
PREMIUM VERSION FEATURES
In addition to all the features in the free version, the premium version includes:
- View wishlists created by logged-in users
- View the most popular products (added to wishlists)
- Enable/disable wishlist features for unlogged users, excluding multi-wishlist and sharing options
- Display a notice to unlogged users, inviting them to log in to access full wishlist functionalities
- Allow customers to create as many wishlists as they want
- Permit customers to manage wishlists, including renaming or deleting them, adding or removing items
- Allow users to request registered wishlists or share them
- Enable users to set visibility options for each wishlist: public (visible to everyone), private (visible only to the owner), or shared (visible only to those it has been shared with)
- Display multiple “Add to Cart” buttons in the wishlist table
- Include an “Ask for an Estimate” button, allowing customers to send their wishlist content to the admin and receive a quotation
- Add optional notes to quotation requests
- Allow the admin to send promotional emails to users who have added a specific product to their wishlist
- Enable users to move items from one wishlist to another directly from the wishlist table